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Are consultants and sales trainers always telling you how to run your business when they’ve never done it themselves? Have they ever offered to actually partner with you to fully enhance your sales team and create measurable results?
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We are a social media agency that loves to help businesses grow and connect with their customer base. We realize you’re busy, that’s why you need us. You don’t have to try and find the time for social any longer – we have all the time in the world and we want to spend it with you.
We begin with an analysis of your business, what you do and how you do it. We then ask questions, great questions. Next we help you craft a voice. When it’s all said and done we have a lot of fun, connect with your online communities and help you become the real hero you truly are.
We do what we do because helping a business grow is our passion. We believe that the more successful your business becomes the more successful we also become. We can prove our value and are excited to help you reach your goals.
Right here, from our desk – from the computer – from your office – from a plane…the question really is, where don’t we do social?


What Chickens Know About Social Media


Many of you know that I am a wanna-be farmer. If you add up the various animals we cater too you would find a list that I believe would make Noah proud. Starting in the house we have one Pomeranian, one Yorkiepoo, two cats, and one beta fish. As we venture to the backyard the fun begins with 3 chickens, a family of deer who like to hangout and eat chicken food, an occasional family of turkeys, and whatever other furry critters make their way onto our property – including the neighbors.

One of my favorite things to do when taking care of my little farm is observe my three chickens; Chicken Little, Chicken Nugget, and HENrietta. They are so funny, cute, and creative. Often times I’ll pull up a chair and let the chickens wander around the backyard while I watch them and giggle. Sometimes I feel like I can relate to all those famous pigeon tamers in NYC. While observing my chickens I’ve realized that many of the things they do that make me laugh, smile, or question their motives – can be applied to social media marketing. Below you will find a few things that my little urban farm has taught me about social media marketing.

  1. When in doubt, pluck it out. Everyday my chickens spend a portion of their time stretching their wings, grooming themselves, flapping around, and occasionally plucking out a feather or two. I don’t know if they pluck it because it was irritating them or because they were feeling cannibalistic. All I know is that when I’m working on content for a client if I compose a tweet or status that I think is on the border of offending or giving the wrong message – I delete it. Calm down, I realize that censorship is the death of all things internet and this statement goes against all things cool, edgy, and hip…but pissing off your audience or leaving an offensive status up just to be cool – kills sales. When in doubt, pluck it out. Come back to it later and see what you think.
  2. Don’t be scared of the poo, it’s part of life. Recently I advised a friend on his chicken purchase and told him how much I loved having my little flock in the backyard. I told him about the eggs, the clucking, and funny things my chickens do. I assumed since chickens are wild animals he would also understand that chickens poop, pee, dig, and sometimes die. My assumption was wrong when he notified me how frustrated he was with his chickens because they poop a lot and are a lot of work! Shocker chickens poop too??? Poop doesn’t seem to bother my chickens though. In fact when one of them shakes off a doo the other chickens don’t even notice. They pass on by – why? Poop happens. Don’t be scared of the crap you’re going through, it happens. Don’t be scared when Facebook changes again and when another social networks launches – it will happen and you will adapt.
  3. When it’s raining look for worms…don’t just complain. Right now it is pouring outside and my chickens are looking for opportunities that the rain brings – worms. Everyone else is complaining that the rain is coming and my chickens are looking for opportunities. Lesson learned.
  4. Watch for an open door at all times. To say that Chicken Little is an escape artist would be an understatement. That rascally little bird is always ready to jump ship and scurry out the coop door as soon as it opens. Often times my wife and I have to chase her around the backyard trying to convince her to get back in her run. She is always ready for opportunities and seems to have a plan. Seems like there’s a lesson in there somewhere?
  5. Give back and people will love you even more. My chickens poop, peck, bite, fight, dig, smell (sometimes), run, make noise, and disobey – but do you know what they do that makes it all worth it? They give back in the form of yummy, rich eggs that feed my family. How can you give back? At Social Impressions we give back by giving a portion of our income away every month to various nonprofits. What can you do to give back? You’ll be amazed by what you receive in return.

I hope my chicken wisdom has helped shed some light. I’ll end with one final bit of trivia:

On what side does a chicken have the most feathers? The outside. :)

By |July 28th, 2014|Categories: Social Media, Uncategorized|Tags: , , , |0 Comments

How To Get Someone to Help You Pack Your House

(Don’t have time to read the whole thing? I made the important stuff bold.)

Recently a dear friend of mine announced he was moving from Portland to Virginia and asked me to help him pack his things. Without consideration I immediately volunteered and a few days later I found myself knee-deep in books about conservation, religion, and biodiversity. His name is Dr. Bruce Rinker and to many he is known is a modern-day Indiana Jones. He has explored the world, discovered insects that no one knew existed, and studied with Jane Goodall. His resume’ is impressive but that’s not why I was willing to help. My willingness came from this: Bruce adds value to every relationship.

A little less than a year ago I was deep in the throws of building out a vision for a conference I was hoping to pull off in April. Dr. Bruce was the first person (after my wife) to believe in my vision, challenge it, and propel it forward. Bruce was the residual positive energy behind my vision and our friendship grew deep during the planning. He shared stories with me, anecdotes, and wisdom that motivated me forward. The best part was that I knew that whenever I saw him he would smile big, give me a warm hug, and resonate with positive energy and excitement. He always added positive energy to every situation.

On top of this, Bruce and I seem to live in a world of mutual-admiration. One wherewe are constantly looking for ways to build each other up, help each other grow as people, and learn more. To put it bluntly, we make our time valuable.

All this goes to say that the best way to get someone to do something they would normally drop a pill of cyanide before taking on the task – is to create valuable friendships and relationships where you bring value to each interaction. Be positive when possible and challenge the other when necessary (respectfully).Because Bruce did all of these things I was more than willing to invest time with him while packing roughly 300 boxes of books, antiques, and Mexican artifacts.

You can learn more about Bruce and his role with the the Shenandoah Valley Conservation Council here:

Connect with Bruce on LinkedIn here: H. Bruce Rinker

By |July 28th, 2014|Categories: Uncategorized|0 Comments
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David Pride

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Every other week we share what's new, happening, and world-changing in the world of social.

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July 28th, 2014|0 Comments

Many of you know that I am a wanna-be farmer. If you add up the various animals we cater too you would find a list that […]

How To Get Someone to Help You Pack Your House

July 28th, 2014|0 Comments

(Don’t have time to read the whole thing? I made the important stuff bold.)

Recently a dear friend of mine announced he was […]